Enterprise Automation USE CASES · REAL ESTATE

What we automate for real estate.

Leads arrive from portals, ads, and social pages at all hours — and the buyer who waits an hour for a reply has already messaged three other agents.

For DevelopersBrokersAgents
WHY IT MATTERS
7×

as likely to qualify a lead when firms responded within an hour as when they waited even an hour longer.

Harvard Business Review, 2011 ↗
42 hrs

average first response to an online lead, among the companies that replied within 30 days.

Harvard Business Review, 2011 ↗
77%

of repeat home buyers in the US interviewed only one agent before choosing.

NAR Profile of Home Buyers and Sellers, 2024 ↗
01

Lead capture from every source

Best for: Developers · Brokers · Agents
The manual way

Inquiries arrive in the Facebook inbox, the listing portal, the website form, and agents’ personal phones. Some get copied into a spreadsheet. Some don’t.

Automated

Every lead from every channel lands in one place, tagged with where it came from — so you finally know which ads and portals produce buyers.

How it works
  1. Trigger Inquiry arrives — ad form, portal, website, or chat
  2. Step 1 Captured in one CRM with its source and project
  3. Step 2 Duplicates merged with existing contacts
  4. Outcome Lead ready for routing within seconds
Tools we typically connect
Facebook & Instagram Lead AdsListing portalsWebsite formsCRM (GoHighLevel, HubSpot)
02

Instant routing to the right agent

Best for: Developers · Brokers
The manual way

New leads wait in a shared inbox until someone assigns them. By the time an agent calls, the buyer has already spoken to someone else.

Automated

Every lead gets a reply within minutes and a named agent, day or night. Nothing sits in a shared inbox waiting to be noticed.

How it works
  1. Trigger New lead in the CRM
  2. Step 1 Assigned by project, location, or round-robin
  3. Step 2 Instant reply to the buyer with next steps
  4. Outcome Agent alerted on their phone; unclaimed leads escalate
Tools we typically connect
CRMSMS & WhatsAppMobile & email alertsAssignment rules
03

Follow-up that never forgets

Best for: Developers · Brokers · Agents
The manual way

Agents follow up hard for a couple of days, then the lead goes quiet and is forgotten — even though buying decisions often take weeks.

Automated

Every lead gets consistent follow-up for as long as it takes, and agents spend their time on the buyers who actually reply.

How it works
  1. Trigger Lead hasn't booked a viewing
  2. Step 1 Helpful messages over the following weeks — new units, price updates, financing info
  3. Step 2 Any reply stops the sequence
  4. Outcome Agent picks up the live conversation
Tools we typically connect
CRMEmailSMS & WhatsAppListing updates
04

Site-viewing scheduling

Best for: Developers · Brokers · Agents
The manual way

Viewings are arranged over a dozen messages, nobody tells the site, and the buyer arrives to a locked showroom.

Automated

Viewings book themselves, everyone who needs to know does, and every visit is followed up while the buyer still remembers it.

How it works
  1. Trigger Buyer picks a slot from live availability
  2. Step 1 Agent, buyer, and site calendar all confirmed
  3. Step 2 Reminders with directions the day before and on the day
  4. Outcome Post-viewing follow-up and feedback logged to the CRM
Tools we typically connect
Booking pageGoogle CalendarSMS & WhatsAppCRM
05

Document checklists

Best for: Developers · Brokers
The manual way

Reservation requirements are chased one message at a time, and nobody is sure which buyer is still missing which document.

Automated

Every buyer’s file has a live status. Agents stop chasing paperwork and start closing, and nothing stalls because one ID was missing.

How it works
  1. Trigger Reservation made
  2. Step 1 Buyer gets a personal checklist and upload link
  3. Step 2 Each document tracked as received or missing
  4. Outcome Reminders until the file is complete — then the agent is told it's ready
Tools we typically connect
Secure upload portalGoogle DriveCRMSMS & email
06

Payment & collection tracking

Best for: Developers
The manual way

Payment schedules sit in spreadsheets, reminders depend on someone remembering, and the monthly collection report takes days to put together.

Automated

Buyers are reminded before they’re late, finance sees who has paid in real time, and the collection report is ready when you ask for it.

How it works
  1. Trigger Sale closed and payment schedule set
  2. Step 1 Reminders sent ahead of each due date
  3. Step 2 Payments matched and the ledger updated
  4. Outcome Overdue accounts flagged; collection report generated automatically
Tools we typically connect
Xero / QuickBooksPayment linksCRMScheduled reports
ADD AN AI LAYER

Where AI takes it further.

Automation handles the repeatable steps. AI handles the conversations and the writing around them.

Instant lead qualification

Replies in seconds, asks budget, timeline, and location, and hands hot leads straight to an agent.

Listing descriptions

Property write-ups and social captions drafted from a spec sheet in your voice.

Property Q&A

Buyers ask about units, terms, and amenities and get accurate answers from your own project data.

More on AI integration
The front door

Start with a landing page per project

Every lead workflow above starts with a form. A dedicated landing page for each project or listing captures leads cleanly — with the source tagged — and hands them straight to your CRM.

See how we build it →

Which of these is costing your real estate business the most?

Book a free call. We'll look at how your real estate business runs today and tell you which workflow to automate first — and what it's worth.

Book My Free Discovery Call